Adding AdWords to the Experience


Presented by: Scott Gillis, Lead Consultant and Sitecore MVP, and John Ours, VP of Strategy

Building a Pragmatic Personalization Program Recap – July 2017

This topic will be presented at the 2017 Sitecore Symposium as a part of the marketing breakout sessions. Not able to make the Sitecore Symposium this year? Don’t miss their live webinar on November 21!

Successful Google AdWord bid strategies are a critical component in converting Google searches to site visits and new customers. While Sitecore has a wealth of information about your site’s content and visitor behavior, it doesn’t interact with your Google AdWords buys—until now.

During their live webinar, Scott & John will walk you through the possibilities of using Sitecore visitor Engagement Values to influence and automate Google AdWords buys and bidding. As you gain a better understanding of what makes for an engaged customer, you will better leverage the money you spend to create higher conversion rates and drive more sales.