Company Overview

COSE is the region's largest small business support organization and provides cost-effective group purchasing programs, advocacy on legislative and regulatory issues, and networking and educational resources to help Northeast Ohio’s small businesses grow. With nearly 14,000 members, COSE is a driving force in advocating for the priorities of Northeast Ohio’s small businesses.            

Services Provided

+ Current State Assessment, Discovery
+ Marketing Automation Assessment and Recommendations
+ Marketing Automation Tactical Plan and Implementation Roadmap

Paragon’s lead digital marketing strategist recently worked with COSE’s marketing team to fully examine how they communicate with their key audiences in today’s digital age of instant gratification and information overload, from email marketing, and social media, to website marketing and content marketing. The project included an assessment of their current digital marketing state and recommendations to help COSE meet their desired future state in the space. This process included identifying COSE’s corporate goals and supporting digital objectives, as well as the intent and behavior of COSE’s key audiences.

However, the primary objective of Paragon’s engagement was to strategically select and develop a tactical implementation plan for a new marketing automation technology tool that is easy to use, offers a fast deployment, natively connects to CRM Dynamics, and offers many different features, such as webinar integration, responsive design, return on investment reporting, forms, SEO assistance, lead nurturing and sales enablement.

This marketing automation will primarily be used by COSE to create dynamic and segmented email campaigns in the short-term; however, in the long-term COSE plans to optimize their digital marketing efforts, track return on marketing investment, test and optimize call to actions, and integrate with Sitecore and CRM to deliver a more personalized experience for website visitors.

“Paragon's team was able to quickly dive deep into our current state of digital maturity and our future vision. They delivered a comprehensive map to help us strategically focus on delivering value to our small business members and stakeholders with engagement and relevancy. They’re partnership has been superlative.”

- Jacquie Chakirelis, Online Marketing Manager, COSE