Company Overview

Dow Chemical Company is a leader in specialty chemicals delivering products and solutions to sectors such as electronics, water, energy, and coatings. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity.

Services Provided

  • Discovery
  • Sitecore Best Practices Audit
  • Sitecore Content Entry
  • Sitecore Development


For two years, Dow Building Solutions struggled with content and development issues that prevented them from launching their website. The Annual International Builder’s Show was fast approaching and the new website needed to be ready to help showcase Dow’s products to the attendees. The business needed to quickly fix the code issues that prevented the site from functioning properly, and wanted assurance that their code was set-up for long-term success.


Dow reached out to Paragon Consulting seeking Sitecore expertise. Paragon made some immediate updates to ensure the site would function properly for the upcoming tradeshow, and conducted an independent audit of the site code to see where architectural improvements could be made.

Paragon’s Sitecore audit evaluated adherence to development best practices, and looked to uncover any major concerns and issues that would prevent long-term success. The audit uncovered two primary issues:

  • Incorrect usage of the metadata directory
  • Heavy usage of unstructured content

Paragon’s team worked with Dow to make technical enhancements to the site in support of the structured content changes. The team also updated the video player used for the Dow Education Center’s “How-to Videos” section so that it can retrieve multiple YouTube playlists. The Product Search feature was updated to include both site search and auto-complete functionality. There were also two new products added to the site that use embedded videos and have product information downloads:

  • FROTH-PAK™ ULTRA Premium Foam Insulation

Paragon also assisted with the entry and revision of content to make the site user friendly. The source code was evaluated using Dow’s code elevation process and then the site was prepared for deployment.

The site was successfully launched in January of 2015 and can be viewed by clicking on the "Visit Site" link above.