Company Overview

Faber-Castell is world renowned for its high quality, professional art supplies in the Art & Graphic line, as well as its fine writing instruments and accessories in the Design and Graf von Faber-Castell product lines. Faber-Castell is also know for Creativity for Kids, the leading specialty manufacturer of creative activity products for children of all ages and the Playing & Learning line of art supplies for children in the United States. 

Services Provided

+ Sitecore Architecture
+ Sitecore Development
+ E-commerce Implementation
+ Multi-lingual Implementation
+ Lucene Search Implementation

Paragon worked in a team engagement with Faber-Castell USA, Inc., Faber-Castell Global, and development company, Neveling. Paragon’s team merged 6 individual brand sites into one centralized Sitecore site under the Faber-Castell® brand, while concurrently keeping each of the brand sites available under the Faber-Castell® umbrella.

The site also includes E-commerce for all of the brands and ties into Shopatron for order processing and fulfillment. This was a team engagement with Paragon and Faber-Castell United States as well as Faber-Castell International in Germany and their development company, Neveling.

Other features of the site include: A video gallery and photo gallery which is an image gallery that allows users and members to submit images, a store locator, newsroom, FAQs, creativity club (members only section for kids), and kids craft repository.

The development team included into the site forms with email service provider (ESP) integration, and Shopatron integration for the shopping cart.

If you face challenges when trying to incorporate a U.S. website with international, multi-lingual content & brands, then be sure to check out Sitecore MVP Brent McLean's Sitecore Symposium presentation "How to Build a Multi-National, Multi-Branded eCommerce Site." 

“Our goal for this project was twofold. We wanted to create one website that offers all Faber-Castell USA brands and to utilize Sitecore’s functionality to improve our online presence. Paragon helped make this project a huge success!”

– Tina Skolnekovich, Manager of Web Development, Faber-Castell