Company Overview

Vitamix®, the world leader in high-performance blending equipment for home and commercial use, has been privately owned and operated by the Barnard family since 1921. The company's commercial products are used internationally in the top coffee and quick service chains, while leading chefs in the finest cooking schools and restaurants around the world covet Vitamix machines.   Home gourmets trust Vitamix household machines to inspire new levels of creativity in cooking and make enjoying fresh, whole foods easy and delicious. Located in Cleveland, Ohio, the company employs more than 600 people, has a global presence in more than 80 countries and continues to win consumer and commercial awards for product innovation, quality and versatility.

Services Provided

+ Discovery
+ Sitecore Architecture
+ Sitecore Development

Paragon worked hand in hand with Vitamix's team to create a feature rich new site, merging the household, commercial, and affiliate sections of their business into a single website experience. This new site is deeply integrated with Vitamix's Znode e-Commerce system and shares information between these systems in several ways to make these two systems appear to be one.

The project included building an extensive Recipe Center section where hundreds of recipes that can be made with Vitamix's products can be searched, filtered, and shared.  The site ties into Vitamix's ERP and CRM systems in many places to help users with tasks like registering their blender, seeing when their warrantee will expire, or seeing the best Vitamix product for a business' blending needs. The entire site was built to utilize responsive design so each page looks and works great on smart phones, tablets, and full sized computers.

The new site will continue to focus on their excellent service reputation while still supporting their commercial and household product offerings.  The Product Recommender feature supports commercial businesses looking to find and purchase the right product to fit their needs.  Overall, the new site provides a modern CMS platform and optimizes the end user experience, providing the visitors a fresh new look that is easy to use.

Paragon & Vitamix were recently awarded Sitecore Site of the Year – North America program, in the Best Home Goods category. Sitecore's Site of the Year contest recognizes their partners who have developed the most outstanding website using Sitecore software. With over 3000 partners worldwide, Sitecore selects the very best as winners. Read Full Article

“As one of the leading manufacturers of blending equipment in the world, Vitamix has a built a strong brand that is reflected across all of its marketing channels. We needed a partner that had deep web development and e-commerce expertise and we found it with Paragon, they helped us deliver a new web presence that offers a more personalized customer experience that will attract and engage consumers.”

– Charlee McDaniel, Digital Marketing Director, Vitamix Corp