Adding AdWords to the Experience

Presented by: Scott Gillis, Lead Consultant and Sitecore MVP, and Matt Russo, Lead Strategist

How To Influence And Automate Google AdWords Buys And Bidding

Originally presented at the 2017 Sitecore Symposium as a part of the marketing breakout sessions, this webinar demonstrates a Sitecore xMarketing System that has been integrated with Google AdWords.

Successful Google AdWord bid strategies are a critical component in converting Google searches to site visits and new customers. While Sitecore has a wealth of information about your site’s content and visitor behavior, it doesn’t interact with your Google AdWords buys—until now.

During this webinar, Scott & Matt walk you through the possibilities of using Sitecore visitor engagement Values to influence and automate Google AdWords buys and bidding. As you gain a better understanding of what makes for an engaged customer, you will better leverage the money you spend to create higher conversion rates and drive more sales.

Let Paragon help you make sense of your analytics environment.

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