The classic marketing approach of non-personalized targeting to demographic segments does not work anymore. One size does not fit all. Customers want helpful information anytime, anyplace, with minimal friction ‐ and they expect your interaction with them to acknowledge their current needs and history with your brand. Sloppy, impersonal marketing is a recipe for failure.
When brands rely on a disconnected jumble of marketing tools, they can only deliver a disjointed experience to relative strangers. Let "Context Marketing For Dummies" show you how to:
Stop talking to – or shouting at – your customers and start having contextual conversations with them. Learn how leading marketers are delivering personal, low-friction experiences – anytime, anyplace.