Context Marketing Plain and Simple


Learn how to create personalized, relevant experiences – anytime, anyplace.

Let "Context Marketing For Dummies" help you craft experiences that matter

Context Marketing For Dummies eBook

The classic marketing approach of non-personalized targeting to demographic segments does not work anymore. One size does not fit all. Customers want helpful information anytime, anyplace, with minimal friction ‐ and they expect your interaction with them to acknowledge their current needs and history with your brand. Sloppy, impersonal marketing is a recipe for failure.

When brands rely on a disconnected jumble of marketing tools, they can only deliver a disjointed experience to relative strangers. Let "Context Marketing For Dummies" show you how to:

  • Understand your digital customer, from the technology that enables their new behaviors and expectations to what’s required from platforms that reach them
  • Master modern marketing techniques around journey mapping, personalization, omnichannel automation, analytics, content management, and more
  • Identify the 10 do's and don'ts for investing in context marketing technology

Stop talking to – or shouting at – your customers and start having contextual conversations with them. Learn how leading marketers are delivering personal, low-friction experiences – anytime, anyplace.

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