All Blogs, Healthcare & Hospitals, Insight & Vision
Using Personas to Develop Relevant Marketing Messages
By Matt Hummel, Chief Experience Officer The Harvard Business Review found a significant correlation between superior patient experiences and higher margins for hospitals of every…
All Blogs
Dynamic Personalization in Healthcare Websites – Blog Series, Part 3: Doing Personalization the Right Way: Data Storage & Risk Management
People don’t mind giving up their data to build human connection, that’s how we do it in real life conversation – like…
Dynamic Personalization in Healthcare Websites – Blog Series, Part 2: Tactics to Implement Your Personalization Plan
In part one of our three-part blog series, Dynamic Personalization in Healthcare Websites, we discussed why personalization is valuable to consider. In this…
Dynamic Personalization in Healthcare Websites – Blog Series, Part 1: Benefits of Contextual Marketing
84% of customers say being treated like a person, not a number, is very important to winning their business. Salesforce Why are…
Now is the time to think about scaling curbside
By Geoff Harden & Matt Hummel “Many companies are offering curbside because there’s been no other option for their business today. But…
Staff Augmentation as a Contingency to Offshore Resourcing
We’re living in a historic time – one where not only have humans been forced to change the way we interact with…
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