HEALTHCARE IS COMPLICATED

BUT IT DOESN'T NEED TO BE

Simple and empathic. We get healthcare.

Like medicine itself, healthcare marketing challenges are complex. From optimizing Provider Search tools or integrating voice user interface (VUI) such as Alexa Skills – to system-wide websites that are personalized, engaging, and accessible – we understand how to drive conversion. Our research-driven digital solutions are easy to maintain, scalable, and adhere to HIPAA and ACA guidelines. Most importantly, their built with empathy for the consumer.

COMPLEX HEALTHCARE CHALLENGES WE’VE SOLVED

Identifying & Resolving Patient Pitfalls

Customer Research & Journey Maps

Outdated System-Wide & Service Line Websites

Enterprise Website Development

Underperforming Provider Search & Reviews

User Experience Design

Disorganized & Decentralized Web Copy

Content Strategy

Targeting & Capturing New Patients

Contextual Marketing

Limited Online Appointment Requests

Conversion Optimization

Delivering Personalized & Secure Online Experiences

MarTech Personalization & Automation

Demonstrating Digital Marketing ROI

CX Measurement & Analytics
“The Paragon team has implemented a seamless migration, provided expert advice and top-quality support.”
- Sr. Marketing Strategist, Summa Health

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