Cleveland, OH –
Paragon CEO John Ours will take the virtual stage to present insights on designing a more customer-centric digital experience at WBR’s 2020 B2B Online Virtual Event for Leading Manufacturers and Distributors. Registration for the event is free of charge.
The presentation, entitled “Is your buyer’s experience built on instinct or insight? How journey mapping can inform a more customer-centric digital design” will be held on Thursday, August 27th at 12:45pm. The session will focus on how customer research strategies such as journey mapping can help organizations better understand their customer’s buying journey – informing which B2C concepts can be best leveraged to enhance the overall customer experience.
“Creating an Amazon-like experience in the B2B space is difficult, but there are certain lessons we’ve learned in B2C commerce that when applied in the right situation, can produce great results,” said John Ours. “However, choosing the right B2C concepts depends on your audience, and the first step is gathering deep customer insights to know which will be most impactful. We’re excited to share some of our lessons learned from 20+ years across both B2B and B2C verticals on how companies can optimize their websites to improve customer experiences.”
To learn more about Paragon’s session, visit https://paragon-inc.com/events/b2b-online-virtual-conference/.
The presentation will be made available on Paragon’s website following the event.
Paragon is a premier customer research, digital strategy, web and commerce solutions provider that leverages modern marketing technologies like Sitecore and Episerver to drive better customer experiences. Their services include customer journey mapping, usability, user experience design, web and mobile development, custom software, and a full suite of managed services and application support. Utilizing their significant B2B and B2C experience, Paragon helps the world’s most successful companies such as Dow Chemical, Bob Evans, Huntington Bank, and the Cleveland Clinic envision and execute their most complex digital objectives – and manage, maintain, and evolve them to exceed the demands of their ever-changing markets.