Experience-Design Firm Red Privet Joins Paragon Consulting;
Strengthens Paragon’s Position as a leading
Digital Engagement Consultancy

Cleveland, OH – Paragon Consulting has acquired the team from Red Privet, LLC, a research-driven experience strategy & design firm based in Harrisburg, PA, into their group of experienced web technologists.

For over two decades, Paragon has provided strategic guidance and technical execution for web, e-commerce, mobile, CRM, e-mail and IoT projects to some of the world’s most successful B2B and B2C companies. Red Privet adds a suite of consumer research, strategy, and human-centered design services to Paragon’s mature web development and managed services offering.  Paragon will now better serve the needs of their customers with an end-to-end complement of digital customer experience solutions within the healthcare, financial services, professional services, and manufacturing sectors.

“Bringing in Red Privet is a natural fit for our organization and our clients.  We share a common goal to optimize our clients’ customer engagement: both taking a common-sense, yet creative and collaborative approach to helping our clients exceed their digital objectives and maximize their revenue streams,” said John Ours, CEO of Paragon.  “We’re thrilled to have them on board.”

Founded in 2009, Red Privet has worked with brands such as Duke Health, Highmark Blue Shield, and Vanderbilt Health to improve their customer experience through immersive research and thoughtful design.  In addition to its award-winning digital user experience design services, Red Privet has built a reputation as a leader in consumer-centric methods including customer experience strategy definition, journey mapping, service design, and contextual marketing. Red Privet has consistently been honored with awards for their design work as well as their business success.

According to CEO John Ours, “Red Privet’s customer-centric research and strategy services, particularly in the healthcare vertical, will be a great value-add to our clients – allowing us to now offer them usability, persona development, customer journey mapping, and omni-channel strategy, among other solutions.”

“We strongly align around our core values, and our capabilities are a perfect supplement to each other,” said Matt Hummel, CEO and Founder of Red Privet, who will assume the role of VP Strategy & Experience / Chief Experience Officer at Paragon. “We’re excited to officially join Paragon’s team to work together in building innovative digital solutions for our clients.”

To read more about Paragon’s expanded service offering, visit www.paragon-inc.com.


About Paragon

Paragon is a premier customer research, digital strategy, web and commerce solutions provider that leverages modern marketing technologies like Sitecore and Episerver to drive better customer experiences.  Their services include customer journey mapping, usability, web development, custom software, and a full suite of managed services and application support. Utilizing their significant B2B and B2C experience, Paragon helps the world’s most successful companies such as Dow Chemical, Bob Evans, Huntington Bank, and the Cleveland Clinic envision and execute their most complex digital objectives – and manage, maintain, and evolve them to exceed the demands of their ever-changing markets.

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