Get to know your customer better with Journey Mapping

Turn customer insights into action to drive engagement, satisfaction, and loyalty.

Transform insights into exceptional experiences

Uncover unmet needs, optimize user journeys, and create seamless experiences that keep customers coming back.

  • Learn how customers perceive your products
  • Identify customer behaviors and their path to purchase
  • Optimize personalization and innovation
  • Discover your customer’s journey, their unmet needs and pain points
  • Improve segmentation
  • Enhance customer experience and marketing ROI

Discover the Impact of Journey Mapping

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Success Stories

Get the attention of feeling like you’re our only client – from a team drawing on their experience working with some of the best brands in the world.

Be challenged
(in a good way)

One thing I learned working with Paragon is to make sure to check my biases at the door. I may have a hypothesis, but that doesn’t mean my hypothesis is correct.

Senior Director, eCommerce

Insights ignite outcomes.

24

%

Increase in conversions from a strategic messaging shift

28

%

Year over year increase in purchase rate on new product pages

58

%

Year over year increase in add to cart rate

Activate insights in 8-10 weeks with our proven methodology

Inside-Out View

Identify and make explicit the tacit knowledge your organization already has about the journey.

Outside-In View

Gain perspective and understanding directly from your customers, well beyond what your VOC program does.

Analysis

We use AI tools and PhD-led analysis to find keymoments that matter.

Insights (not findings)

We don’t just readout findings, we tell you what they actually mean to your business.

Activation & Impact

Our collaborative Design Thinking workshops translate findings into actions you can take right away.

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Journey Mapping Services & Solutions

Discover your customer's perception of your offerings and how they experience your brand

Services

  • Persona Identification
  • Participant Recruitment
  • Surveys & Interviews
  • Data Analysis

Deliverables

  • Customer Journey Maps
  • Decision Maps
  • Service Design Plans
  • Engagement Plans
  • Prioritization Roadmaps
  • Action Plans
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