Deliver better patient experiences

Learn how patients perceive your brand and offerings

Paragon can guide you through the process of mapping your patient’s journey, helping you identify key behaviors and decision-making factors that impact engagement and satisfaction across each stage in the healthcare journey – from pre-visit awareness through ongoing care.

  • Identify key patient behaviors and their path to appointment scheduling
  • Determine key influencers (family, friends, providers)
  • Enhance provider pages & increase online conversions
  • Discover unmet patient needs and expose gaps in the health delivery process
  • Better segment your audience
  • Improve HCAHP & Press Ganey scores

Let’s chat

Journey Mapping Services & Solutions

Discover and describe your customer’s perception of your offerings and how they experience your brand, with services & deliverables including:


• Persona Identification
• Participant Recruitment
• Surveys & Interviews
• Data Analysis


• Customer Journey Maps
• Future-State Journey Maps
• Decision Maps
• Service Design Plans
• Engagement Plans
• Prioritization Roadmaps
• Action Plans

Get More from your Journey Map

We help leading healthcare organizations better understand their customer’s journey.
Enhance your customer experience by activating insights with pertinent messaging and website personalization at each pivotal stage. 

1. Get to know your customer

We use journey mapping to uncover deep customer insights, working with you to determine your audience and segments, recruit a cross-section of participants needed for the study, and conduct the research.

2. Find the Moments that Matter

We analyze the research to help you identify the Moments that MatterTM most to your customers — those that hold the potential for meaningful connection with your patients.

3. Develop and test messaging

We develop key marketing messages, website personalization, and communications that satisfy your customer’s needs at pivotal points in their journey — then we test it with real customers.

4. Optimize all touchpoints

We analyze in-market messaging and determine strategies to optimize all touchpoints in the customer’s journey.

The Paragon Difference

When we include actual patients in the healthcare journey map-making process, we learn first-hand what they think and feel about their interactions with you.

Let’s Chat

Find out how journey mapping can help you deliver better customer experiences.

Journey mapping can improve patient acquisition, uncover gaps in communication, and ultimately, deliver better patient experiences that lead to long-term relationships with your health system.

Schedule a brief introductory call or contact us to get the conversation started.