Home ⟩ B2B Online

Thanks for attending our session at B2B Online.

Take advantage of Paragon’s FREE one-hour consultation.

We hope you found our session informative and worthwhile. During the presentation, entitled ‘Is Your Buyer’s Journey Built on Instinct or Insight?‘, Paragon CEO John Ours discussed how organizations can go from “marketing” to “engaging” by getting to know their buyers and what they value most.  Through customer research and journey mapping, organizations can gain deep customer insights to help design a more personalized, customer-centric buying experience. 

Your buyer is unique – avoid guessing about them.  Complete the form to schedule a FREE one-hour consultation to learn about how you can:

  • Identify your buyer personas
  • Map your buyers’ journey
  • Activate B2C features on your digital channels
  • Collect and analyze behavior
  • Improve your customer experience
  • Drive more conversions

Learn how to design a more customer-centric buying experience.

Paragon CEO John Ours presents ‘Is Your Buyer’s Journey Built on Instinct or Insight?’  – a 20-minute seminar about how journey mapping can inform a more customer-centric B2B digital design.

Watch & download the presentation

Create a more personalized customer journey with Paragon's unique customer journey mapping approach.
Customer Journey Mapping
Great customer experience isn’t about changing the customer into who you want them to be. Rather, it’s about understanding your customer and making the experience the one they need.
Continue Reading
Manufacturing & Distribution Industry
Manufacturing & Distribution
You can’t sell a pump the way you sell a t-shirt. Paragon knows that B2B commerce takes a different approach.
Continue Reading

Our Blogs

Journey Mapping Blog Series: Part 1, Understanding Journey Maps
Journey Mapping Blog Series: Part 1, Understanding Journey Maps
Consumer-centricity starts with knowing your customer
Consumer-Centricity Starts with Knowing Your Customer
Create a more personalized customer journey with Paragon's unique customer journey mapping approach.
From Journey Mapping to Message: Personalization that Matters
See Our Blogs

I will say that the Paragon team has been amazing. Your team is delivering what I expect to get from a vendor. It is refreshing.

Shelley, Managed Services Client

Clients we’ve served:

We’re customer experience architects

See Our Services
Paragon uncovers deep customer insights to help organizations envision and execute their most complex digital objectives—and then managed, maintain and evolve them to exceed customer expectations.
Paragon Wave
Sketch of a butterfly in black and white

Envision with insight.

Insights & Vision
Drawing of a butterfly taking flight in greyscale

Execute with confidence.

Design & Development
Artwork of a butterfly with wings spread in full color

Evolve with innovation.

Continuous Innovation