Insights & Strategy

Clarity at every turn.

We listen attentively, ask questions strategically, and challenge assumptions to garner fresh insights and actionable strategies.

Insights & Strategy Services

Journey Mapping

Uncover insights, pain points, and opportunities to enhance the experience at every stage in your customer’s journey. 

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Experience Strategy

Develop comprehensive strategies to create seamless and impactful customer experiences across all touchpoints.

Digital Marketing & Roadmapping

Craft and implement digital marketing plans to achieve your business goals with clear, actionable roadmaps.

MarTech & CMS Strategy

Optimize your marketing tech stack and content management systems for efficient and effective digital operations.

Audits & Assessments

Assess your digital ecosystem to find opportunities for improving content, channels, and tech stack performance. 

AI-Generated Insights

Leverage advanced AI to deliver data-driven research analysis and actionable insights, enhancing decision-making and strategic planning.

Be challenged
(in a good way)

One thing I learned working with Paragon is to make sure to check my biases at the door.  I may have a hypothesis, but that doesn’t mean my hypothesis is correct.”

Senior Director, eCommerce

See how we partner

Case Study

Making Life Insurance Enrollment Easier

  • Identified customer journeys
  • Improved online experience and messaging
  • Optimized conversion funnels
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Grass brand element

Insights ignite outcomes.

24

%

Increase in conversions from a strategic messaging shift

28

%

Year over year increase in purchase rate on new product pages

58

%

Year over year increase in add to cart rate

Our Perspectives

Consumer-Centricity Starts with Knowing Your Customer

Consumer-centricity begins with understanding your customer. By leveraging data and insights, businesses can create experiences that meet customer needs.

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About Journey Mapping, Part 1: Understanding Journey Maps

Journey maps visualize customer experiences, revealing touchpoints and emotions. They help businesses identify opportunities to enhance overall CX.

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Turning Decision Maps Into Real Conversions

Transform decision maps into conversions by aligning customer journeys with actionable insights, streamlining paths to purchase and personalized content.

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Achieve progress from the very first meeting.

Start experiencing real partnership today.