fbpx

CONTENT STRATEGY


Create content that drives action.

Content Strategy - create content that drives action

The benefits of a customer-centric Content Strategy

We use data-driven insights to help you plan, prioritize, and deliver content that connects with your customers. By leveraging journey-based insights, we help you build a content strategy that makes customers think, feel and act – ensuring that you deliver the right message to the right audience, at the right time.  

  • Identify your content needs
  • Find opportunities to deploy personalization
  • Develop a relevant omnichannel content marketing plan for each customer segment
  • Establish content hierarchy and governance practices
  • Build a stronger, synergistic brand personality

Our Content Strategy services

We deliver conversion-focused strategies with tactics including:

  • Brand Messaging and Guidelines 
  • Content Evaluation and Analysis 
  • Web Content  
  • Personalization & Engagement Planning 
  • Developing Marketing & Advertising Content 
  • SEO Strategy 
  • Social Media Strategy 
  • Content Workflow 
  • Omnichannel Strategy 

The Paragon difference

Our research-driven approach gathers every important detail about your customer to help you know the best way to communicate with them – and help them achieve their goals.

Conduct a content strategy audit
Build and deploy a content strategy plan

Content marketing generates about 3x as many leads and costs 62% less than traditional marketing. ( DemandMetric)

PSECU

Designing for Conversion

See how we worked with PSECU to envision, design and develop a new financial services website allowing for greater personalization, accessibility, and ultimately, increased conversion.

Clients we’ve served:

Our Blogs

Journey Mapping
From Journey Mapping to Message: Personalization that Matters
Content Migration
Tackling Content Migration: An Intervention for Content “Hoarders”
Is your SEO investment safe from Google’s newest search algorithm?

We’re customer experience architects

See Our Services
Paragon uncovers deep customer insights to help organizations envision and execute their most complex digital objectives—and then managed, maintain and evolve them to exceed customer expectations.
Paragon Wave
Sketch of a butterfly in black and white

Envision with insight.

Insights & Vision
Drawing of a butterfly taking flight in greyscale

Execute with confidence.

Design & Development
Artwork of a butterfly with wings spread in full color

Evolve with innovation.

Continuous Innovation
Copy link
Powered by Social Snap