Create content that drives action.
The benefits of a customer-centric Content Strategy
We use data-driven insights to help you plan, prioritize, and deliver content that connects with your customers. By leveraging journey-based insights, we help you build a content strategy that makes customers think, feel and act – ensuring that you deliver the right message to the right audience, at the right time.
- Identify your content needs
- Find opportunities to deploy personalization
- Develop a relevant omnichannel content marketing plan for each customer segment
- Establish content hierarchy and governance practices
- Build a stronger, synergistic brand personality
Our Content Strategy services
We deliver conversion-focused strategies with tactics including:
- Brand Messaging and Guidelines
- Content Evaluation and Analysis
- Web Content
- Personalization & Engagement Planning
- Developing Marketing & Advertising Content
- SEO Strategy
- Social Media Strategy
- Content Workflow
- Omnichannel Strategy
The Paragon difference
Our research-driven approach gathers every important detail about your customer to help you know the best way to communicate with them – and help them achieve their goals.
Content marketing generates about 3x as many leads and costs 62% less than traditional marketing. ( DemandMetric)
Designing for Conversion
See how we worked with PSECU to envision, design and develop a new financial services website allowing for greater personalization, accessibility, and ultimately, increased conversion.