Exploring AI’s Role in the Digital Landscape

John Ours, CEO of Paragon Consulting, is set to take the stage at this year’s Sitecore Symposium, where he will join a distinguished panel of experts to discuss the topic, “AI: Good or Evil? Bridging the Gap Between Reality and Myths.” The panel will take place on Thursday, October 17, from 3:45 PM to 4:15 PM CDT at the Gaylord Opryland Resort in Nashville, TN.

The session aims to address the growing debate around artificial intelligence, particularly the polarized emotions it evokes—ranging from apocalyptic fears to utopian expectations.  John Ours and the panel of experts will dissect these perspectives to help the audience differentiate between the real potential of AI and the myths that often surround it. 

“AI is neither a savior nor a villain; it’s a tool that, when used correctly, can drive value for the enterprise,” said John Ours. “At Paragon, we focus on helping our clients navigate these complexities by aligning technology with their business goals. This panel is an opportunity to cut through the noise and provide clear, actionable insights.”

ParagonConsulting, a Sitecore Gold Partner since 2008, has been a leader in delivering tailored digital solutions with over 750 successful Sitecore-related projects completed.  Paragon’s partnership-based approach emphasizes a commitment to strategic questioning, attentive listening, and insight-driven solutions – helping clients such as Cleveland Clinic, Charles Schwab, and General Mills optimize their digital experiences.

“Our approach is always client-first,” Ours added. “We prioritize understanding our clients' unique challenges and goals, whether it’s through regular goal-setting meetings, A/B testing, or strategic workshops. This allows us to create custom solutions that drive real results, from increasing conversion rates to actualizing AI-generated insights.”

As a full-service digital consultancy, Paragon offers a comprehensive suite of services across customer insights and digital strategy, content and design, development, digital marketing, and ongoing digital optimization services. The company also offers a unique, flexible retainer-based partnership model that ensures clients receive continuous access to top-tier resources in strategy, design, development, and marketing.

Attendees of Sitecore Symposium 2024 interested in discussing how Paragon can help elevate their digital strategy are encouraged to connect with John Ours in person at the event.

Contact us for more information about Paragon Consulting and their work as a Sitecore GoldPartner or to set up time to connect in Nashville.