Customer insights drive innovation.

Paragon's customer research solutions

The Benefits of Customer Research

Decades of experience and thousands of customer interviews have taught us that applying customer research drives more innovative and less risky outcomes. Customer insights are at the core of all great digital solutions – and when applied correctly can help you deliver more meaningful experiences.

  • Understand your customer’s opinions, emotions, and behaviors
  • Discover unmet needs and customer pain points
  • Find your competitive advantage and opportunities for differentiation
  • Predict purchase intent, inform product development, and identify new business opportunities

Paragon’s research revealed clear opportunities for us to improve our patients’ experience when seeking primary care providers, and better engage consumers in the process – leading to a more confident and less stressful experience.

Lawrence Wu, Beaumont Health 

Our Customer Research Solutions

Deliver more targeted marketing and conversion-focused outcomes with tactics including:

Qualitative Research

  • Customer Decision Mapping 
  • Segmentation Research 
  • Personas & Archetypes 
  • Contextual Interviews 
  • Focus Groups 
  • Ethnography 
  • Intercepts & Secret Shopper 
  • Message Testing
  • Journey Mapping 
  • Card Sorting 
  • Expert Reviews 
  • Moderated Usability Testing 

Quantitative Research

  • Surveys
  • Unmoderated Usability Testing 
  • Consumer Data Analysis 
  • A/B Testing 
Customer insights drive innovation

The Paragon Difference

Your customers are real people, with real thoughts and feelings. We talk with them so you can learn how they make decisions and what they desire.  

Define your research needs
Determine methodology
Recruit and conduct research
Analyze research for customer insights
synthesize customer insights
Present recommendations for growth

Organizations that leverage customer behavior data outperform peers by 85% in sales growth and more than 25% in gross margin. (Microsoft)

Mutual of Omaha

Optimizing for enrollment conversions

For over 100 years, Mutual of Omaha has committed to providing an array of insurance and financial products to fit their customers’ lifestyle. Having previously journey mapped their customers’ full life cycle, Mutual of Omaha engaged Paragon to dig deeper in a specific part of the journey — the “Getting Coverage” process.

Clients we’ve served:

Our Blogs

Consumer-centricity starts with knowing your customer
Consumer-Centricity Starts with Knowing Your Customer
Journey Mapping Blog Series: Part 1, Understanding Journey Maps
Journey Mapping Blog Series: Part 1, Understanding Journey Maps
Personas - Digital Experience Map
Using Personas to Develop Relevant Marketing Messages

What makes our Customer Research solutions unique?

  • We’ve been doing customer research for over 20 years
  • We staff real researchers led by PhDs – and a strategy, design & development team to help turn opportunities into reality
  • We conduct interviews with your actual customers – and we’ve done over 1,000 of them (we do the recruiting, too)
  • We think in terms of implementation – with strategic recommendations to drive conversions (it’s about insights, not findings)

We’re customer experience architects

See Our Services
Paragon uncovers deep customer insights to help organizations envision and execute their most complex digital objectives—and then managed, maintain and evolve them to exceed customer expectations.
Paragon Wave
Sketch of a butterfly in black and white

Envision with insight.

Insights & Vision
Drawing of a butterfly taking flight in greyscale

Execute with confidence.

Design & Development
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Evolve with innovation.

Continuous Innovation