Experience Design solutions rooted in a human-centered methodology
The benefits of an Experience Design partner
We design meaningful digital experiences built on customer insights. Our human-centered approach ensures brands deliver the best and most optimized experience to their customers across all platforms – be it the quickest, most convenient, or most empathetic one possible.
- Design differentiated experiences that satisfy your customer’s unmet needs
- Simplify complicated processes to make them easier for your customer
- Facilitate interaction with conversion-driven information architecture
- Deliver mobile-first solutions that resonate at each stage of the buying journey
- Create more engaging multichannel campaigns
Our customer’s experience matters to us. Not only did Paragon help us re-imagine and re-platform our website to a more sophisticated CMS, but their strategy and design-work helped improve the ease and confidence in which consumers interact with and engage with our financial services product set.Karen Roland, AVP Marketing & Communications
Our Experience Design services
We deliver frictionless, stable, and scalable websites and applications through:
- Design Thinking
- Design Systems
- Visual Design
- Interaction Design
- Accessibility & Inclusive Design
- Information Architecture
- Storyboards & Concepts
The Paragon difference
At Paragon, decades of experience taught us that applying customer journey insights drive more innovative – and less risky – outcomes. Our team of strategists use proven design-thinking methods when delivering web, mobile, or voice experiences, ensuring confidence that the technical requirements in place provide a frictionless user experience and optimal adoption.
A well-constructed user interface can increase the conversion rate of your website by up to 200% and a better UX design can achieve conversion rates of up to 400%. (Forrester Research)
Designing for Conversion
See how we worked with PSECU to envision, design and develop a new financial services website allowing for greater personalization, accessibility, and ultimately, increased conversion.