Blog
Finding Value in Personas for Healthcare
By Matt Hummel, Chief Experience Officer The Harvard Business Review found a significant correlation between superior patient experiences and higher margins for hospitals of every…
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Now is the time to think about scaling curbside
By Geoff Harden & Matt Hummel “Many companies are offering curbside because there’s been no other option for their business today. But…
Getting “Back to Work” in a Post- COVID World: Knowing Which Projects to Tackle First
By Matt Hummel & Lissa Richards As states begin to phase out social distancing measures and employees transition from their virtual home…
3 Digital Challenges in Times of Crisis & How to Overcome Them
Do you remember building those spaghetti (or popsicle stick) bridges in grade school to see how much weight they could hold? Inevitably,…
Working Remote Audioblog #3 – Maintaining the “Human Aspect” in a Distributed Team Environment
In this last edition of our three-part Working Remote Audioblog series, we’ll discuss how best to take care of both clients and employees while working remotely. Paragon’s Account Lead John Hochberg and CEO John Ours will share practical tips for maintaining the “human aspect” of working as a team despite being distributed – including how to nurture healthy working relationships and a positive workforce morale.
Working Remote Audioblog #2 – Design and Development Team Collaboration
Rapid sketching and prototyping are key ingredients to any user experience design project. Tools such as IPEVO document cameras and Axure, respectively, help our remote…
Working Remote Audioblog #1 – Gathering Customer Insights
Digital whiteboarding tools like Miro help keep our remote team working in a real-time, collaborative fashion – without stifling our creativity and…
Staff Augmentation as a Contingency to Offshore Resourcing
We’re living in a historic time – one where not only have humans been forced to change the way we interact with…
Best Practices for Delivering Research-Driven Digital Solutions with a Newly-Remote Workforce
“Social Distancing”.“Flattening the Curve”. These are terms that have sadly become part of our mainstream vocabulary. In response to the COVID-19 pandemic…
Consumer-Centricity Starts with Knowing Your Customer
At Paragon, research comes first. We believe that truly understanding your customer is a precursor to delivering meaningful digital experiences. Customer insights…
From Journey Mapping to Message: Personalization that Matters
91% of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant [content] Accenture Survey With…
Journey Mapping Blog Series: Part 3, Beyond the Map
3 Key Takeaways: Service design can help organization discover how best to “fulfill the experience” by uncovering back-end improvement opportunities to front-end CX pitfalls. Marketers…
Journey Mapping Blog Series: Part 2, How to Approach Your Project
3 Key Takeaways: For organizations new to journey mapping, it’s best to start small and “applied” – identify a finite CX problem…
Journey Mapping Blog Series: Part 1, Understanding Journey Maps
3 Key Takeaways: There’s no “end all, be all” way to visually map the customer journey, so long as the ultimate outcome…
8 Critical Considerations for Provider Search
“Almost three quarters (72%) of patients reported going online to find an individual provider.” – ReviewTrackers, 2019 Report An optimized ‘Find a…
Is Your Website Truly Mobile-First?
“Of course, our organization is focused on mobile” is likely your initial reaction. But are you, really? Why mobile-first matters, and what it…
Putting HEART Into Your User Experience Measurement Plan
Choosing the right user experience (UX) metrics can be challenging. To make truly data-driven and user-centered decisions, it’s critical to first understand…
Turning Decision Maps Into Real Conversions
2.9%. That’s the average website conversion rate for healthcare organizations. It sounds low, doesn’t it? That’s because it is. The healthcare industry…
Tackling Content Migration: An Intervention for Content “Hoarders”
Have you ever seen the TV Series “Hoarders”? Here is the show’s description: Each hour-long episode profiles two people on the verge…
About Paragon
Founded in 1993 in Cleveland, Ohio, Paragon has been delighting our clients’ customers with award-winning web design and cutting-edge technology since 2006. Today, we are a large nationwide team with employees located coast to coast. We are the fusion of West Coast talent and East Coast experience, and we top it off with our own special Midwest touch.