Optimize Plan

A smarter way to optimize your website.

Make website improvements based on strategy, not guesswork.

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry 

Unlock continuous access to essential resources for optimizing your website with our exclusive retainer program. Collaborate with Paragon’s team of strategists, architects, designers, and marketing experts to achieve your website and digital marketing goals. Our Optimize Plan focuses on providing a strategic and flexible way to maximize your IT budget, with the agility to expand the scope of service each quarter to adapt to evolving business needs, seasonality or larger projects.

We’re here to help you achieve goals, not tasks.

  • Set your budget
  • Get work done
  • Achieve your goals
  • Stay in control

Let’s Chat

We pride ourselves on being easy to work with and 100% referenceable. Let’s talk.

How it works

Budget-friendly minimums.  Flexible spending.  Goal-oriented.​

Secure ongoing access to the cross-functional resources you need to optimize your website – from Paragon’s strategists and architects to designers and experts. 

Pricing is extremely variable and based on your yearly budget and unique needs, with the flexibility to adjust your spend each quarter to account for seasonality or strategy adjustments.​

1. Get Alignment

Initial M.A.P (Meet, Prioritize, Align) workshop identifies pain points, goals and work plans to set a budget.

2. Set Budget

Set a yearly budget, then flex it quarterly as your needs evolve.

3. Retain Resources

Retain the resources you need to tackle your work plan, with access to executives, leads, associates and staff across all disciplines.

4. Execute Plan

Tackle your quarterly plan, then collaborate each quarter to set new priorities, ensuring alignment in order to achieve goals (not tasks).​

5. Measure & Adjust

Measure the impact of your investment against your goals each quarter (and year-end) in order to remain strategic. 

Quarterly planning sessions create value

“Meet. Prioritize. Align.”  

M.A.P. sessions are two-hour workshops designed to help our strategists understand how Paragon can help you achieve your goals more effectively and efficiently each quarter – helping you get more from your budget. 

  • Paragon’s strategic leaders meet with your key stakeholders.​
  • We align on your business goals, digital goals, and thoughts on specific initiatives.​
  • We discuss implementation and recommend what next steps would help your organization achieve your short and long-term goals.

M.A.P. sessions are conducted at the start of every new Optimize Plan, then quarterly to ensure strategic alignment throughout our partnership.

Benefits of our Optimize Plan

This unique retainer program allows us to collaboratively set priorities – in order to achieve goals not tasks.

Be More Strategic

Gain alignment on your goals, set priorities, timelines and tactics.​

Access Experts

Get fractional access to whatever resources you need to get the job done.​

Flex Your Budget

Set priorities based on need or seasonality – tackling high-impact items first, then planning out larger projects (like upgrades).​

Reduce Risk & Iterate

Build tactical roadmaps aligned to your workflow.​

Gain More Control

Work on the projects you want.​

Measure Your Impact

Measure success via agreed-upon metrics and consistent analysis against goals.​

Not your typical retainer

Achieve your goals with ongoing access to expert resources, as you need them, all while maintaining control over your budget.

Typical Retainers…


Don’t secure access to cross-functional experts.

Reactive not proactive.

Difficult to calculate value.

Our Optimize Plan…

Set a yearly budget, then flex it quarterly as your needs evolve. 

Tackle your roadmap in a tactical manner with whatever resources you need.

Collaborate via quarterly planning meetings to set priorities and ensuring strategic alignment.

Measure the impact of your investment against your goals each quarter (and year-end).

UH needed a knowledgeable and skilled partner to help leverage more advanced Sitecore capabilities. Paragon guided this complex process and helped UH create a more engaging website to better align with the needs of our patients along the digital patient journey.”

Matt Eaves, VP Digital Marketing, University Hospitals

Ready to optimize your digital strategy?

Contact us to get the conversation started.