Envision Services


Insights & Vision

It all starts with the customer.

At Paragon, every decision we make is backed by data. Your customers and stakeholders hold a wealth of knowledge that is critical when developing new, lasting strategies and engaging digital experiences.

Customer Research

Apply research tactics such as surveys, focus groups, and persona development to identify your customer’s needs and behaviors to more effectively engage your market.

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Journey Mapping

Isolate unmet customer needs and pain points, the emotional factors that influence decision-making, and opportunities to improve the customer experience and increase conversion.

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Service Design

Upgrade the service experience for both your customers and employees by uncovering back-end improvement opportunities to solve front-end pitfalls.

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Content Strategy

Develop omnichannel content lifecycle plans that activate personalization – or distill existing web copy into consumable material your customers desire.

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Digital Visioning & Strategy

Assess your digital landscape to deliver a frictionless, integrated and engaging omni-channel experience along each touchpoint in your customer’s journey.

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Technology Assessment & Planning

Analyze the capabilities of your current technology stack and identify when and where to deploy new tools, techniques, and cutting-edge technology to guarantee your long-term success.

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Journey Mapping for Penn National Insurance

Improving the Auto Insurance Claims Process

See how Paragon worked with Penn National Insurance to improve their customer experience strengths by digging deeper into a specific but common customer journey – submitting a personal auto insurance claim.

Clients we’ve served: