It all starts with the customer.
At Paragon, every decision we make is backed by data. Your customers and stakeholders hold a wealth of knowledge that is critical when developing new, lasting strategies and engaging digital experiences.
Apply research tactics such as surveys, focus groups, and persona development to identify your customer’s needs and behaviors to more effectively engage your market.
Isolate unmet customer needs and pain points, the emotional factors that influence decision-making, and opportunities to improve the customer experience and increase conversion.
Upgrade the service experience for both your customers and employees by uncovering back-end improvement opportunities to solve front-end pitfalls.
Develop omnichannel content lifecycle plans that activate personalization – or distill existing web copy into consumable material your customers desire.
Assess your digital landscape to deliver a frictionless, integrated and engaging omni-channel experience along each touchpoint in your customer’s journey.
Journey Mapping for Penn National Insurance
Improving the Auto Insurance Claims Process
See how Paragon worked with Penn National Insurance to improve their customer experience strengths by digging deeper into a specific but common customer journey – submitting a personal auto insurance claim.