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Build confidence in your marketing messages.


Don’t guess on your marketing copy.


Our Marketing Message & Value Prop Validation research tests your messages with real customers via remote, 1:1 interviews.  In less than a month, you’ll know what ideas, concepts and copy will resonate and why.  Be confident and save money knowing your go-to-market messaging is right the first time.


The benefits of Marketing Message & Value Prop Validation research:

  • Get your headlines, bylines and CTAs right
  • Evaluate your value proposition
  • Learn what messages best attract your customers
  • Ensure message comprehension and clarity
  • Assess your brand personality
  • Create more powerful and sticky marketing campaigns

Test what you need,

when you need it.

Whether you’re launching a new product, rebranding an existing in-market solution, or testing out segmented messaging, we can help with project-based or ongoing support.

What we test

  • Headlines & Bylines
  • Advertising & Campaigns
  • Branding
  • Email Copy
  • Value Prop Positioning
  • Design

When to consider

  • Website Redesigns
  • Marketing Campaigns
  • New Products or Services
  • Rebranding or Brand Extensions
  • Acquisitions or Mergers
  • Segment Validation

The Paragon Difference

At Paragon, research comes first.  We believe that truly understanding your customer is a precursor to delivering meaningful customer experiences.  Our expert, PhD-level research team – with an expansive resume of delivering key customer insights across industries – will critically analyze tactical findings and balance them with thoughtful, strategic, and actionable recommendations. 

1. Discover and Recruit

We learn about your business and project needs, work with you to determine your audience and segments, then recruit a cross-section of participants needed for the study.

2. Design the Study

Our PhD-level researchers and strategists build customized participant question and interview scripts to get you more robust perceptions and overall data.

3. Conduct the Interviews

We conduct and record 1:1 remote interviews with real customers, probing for qualitative feedback on your marketing – understanding their message preferences and emotion behind it.

4: Uncover Insights

We conduct and record 1:1 remote interviews with real customers, probing for qualitative feedback on your marketing – understanding their message preferences and emotion behind it.

5. Activate Recommendations

We turn insights into strategic, actionable recommendations that help you determine which messages are most likely to have the best in-market outcome.

Start optimizing your marketing messages today.

Find out if our Marketing Message & Value Prop Validation research is right for you.

Contact us for options and pricing

Clients we’ve served:

Envision Services
Envision
At Paragon, research comes first. Your customers and stakeholders hold a wealth of knowledge. We believe that talking to (and learning from) them is the first step to developing a strategy and digital experience that not only engages, but endures.
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Message testing works.

Ask us about how one change in our client’s in-market messaging led to a 24% increase in conversion.

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