Build confidence in your marketing messages.
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Don’t guess on your marketing copy.
Our Marketing Message & Value Prop Validation research tests your messages with real customers via remote, 1:1 interviews. In less than a month, you’ll know what ideas, concepts and copy will resonate and why. Be confident and save money knowing your go-to-market messaging is right the first time.
The benefits of Marketing Message & Value Prop Validation research:
- Get your headlines, bylines and CTAs right
- Evaluate your value proposition
- Learn what messages best attract your customers
- Ensure message comprehension and clarity
- Assess your brand personality
- Create more powerful and sticky marketing campaigns
Test what you need,
when you need it.
Whether you’re launching a new product, rebranding an existing in-market solution, or testing out segmented messaging, we can help with project-based or ongoing support.
What we test
- Headlines & Bylines
- Advertising & Campaigns
- Branding
- Email Copy
- Value Prop Positioning
- Design
When to consider
- Website Redesigns
- Marketing Campaigns
- New Products or Services
- Rebranding or Brand Extensions
- Acquisitions or Mergers
- Segment Validation
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The Paragon Difference
At Paragon, research comes first. We believe that truly understanding your customer is a precursor to delivering meaningful customer experiences. Our expert, PhD-level research team – with an expansive resume of delivering key customer insights across industries – will critically analyze tactical findings and balance them with thoughtful, strategic, and actionable recommendations.
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1. Discover and Recruit
We learn about your business and project needs, work with you to determine your audience and segments, then recruit a cross-section of participants needed for the study.
![](https://paragon-inc.com/wp-content/uploads/2021/10/image-91_05.jpg)
2. Design the Study
Our PhD-level researchers and strategists build customized participant question and interview scripts to get you more robust perceptions and overall data.
![](https://paragon-inc.com/wp-content/uploads/2021/10/image-91_06.jpg)
3. Conduct the Interviews
We conduct and record 1:1 remote interviews with real customers, probing for qualitative feedback on your marketing – understanding their message preferences and emotion behind it.
![](https://paragon-inc.com/wp-content/uploads/2021/10/image-91_07.jpg)
4: Uncover Insights
We conduct and record 1:1 remote interviews with real customers, probing for qualitative feedback on your marketing – understanding their message preferences and emotion behind it.
![](https://paragon-inc.com/wp-content/uploads/2021/10/image-91_08.jpg)
5. Activate Recommendations
We turn insights into strategic, actionable recommendations that help you determine which messages are most likely to have the best in-market outcome.
Start optimizing your marketing messages today.
Find out if our Marketing Message & Value Prop Validation research is right for you.
Contact us for options and pricing
Clients we’ve served:
![Envision Services](https://paragon-inc.com/wp-content/uploads/2020/04/hero_envision-1024x296.jpg)
Envision
![Consumer-centricity starts with knowing your customer](https://paragon-inc.com/wp-content/uploads/2020/04/blog_spot_2_large-1024x400.jpg)
Consumer-Centricity Starts with Knowing Your Customer
At Paragon, research comes first. We believe that truly understanding your customer is a precursor to delivering meaningful digital experiences. Customer insights…
![Personas - Digital Experience Map](https://paragon-inc.com/wp-content/uploads/2020/06/duke_cancer-dxm_personas_overiew-e1592273697263.png)
Using Personas to Develop Relevant Marketing Messages
By Matt Hummel, Chief Experience Officer The Harvard Business Review found a significant correlation between superior patient experiences and higher margins for hospitals of every…
Message testing works.
Ask us about how one change in our client’s in-market messaging led to a 24% increase in conversion.